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Strategies for Negotiating Buyer Agent Commission (BAC) and Its Impact on Selling Your Property

April 08, 20243 min read

In the evolving landscape of real estate, the practice of negotiating Buyer Agent Commission (BAC) outside of the Multiple Listing Service (MLS) is set to become a new standard. This change, effective from July 2024, offers sellers an unprecedented opportunity to influence the sale process directly. Understanding how to navigate this shift can significantly impact the sale of your property, from attracting more buyers to potentially increasing your net proceeds. Here are strategic insights and implications for our valued listing clients at RealtyNET.

Understanding the Impact

1. Enhanced Control Over Selling Costs: By negotiating BAC directly, you gain more control over the selling costs, enabling a more strategic allocation of resources. This could mean more room for negotiation on the sale price with potential buyers, making your property more attractive or allowing you to retain a higher portion of the sale price.

2. Increased Buyer Interest: A negotiated BAC could lead to increased interest from buyers who are working with agents aware of these flexible commission structures. Agents motivated by negotiated commissions might prioritize showing your property to potential buyers, increasing its visibility and the speed of the sale.

3. Encourages Transparency: This practice encourages transparency in the real estate transaction process. Buyers and sellers have a clearer understanding of costs, fostering trust and potentially smoothing the path to a quicker sale.

Strategies for Negotiating BAC

1. Do Your Homework: Research the typical commission rates in your area to understand what is standard and reasonable. This knowledge will serve as a solid foundation for your negotiations.

2. Consider the Property’s Appeal and Market Conditions: If your property is in a high-demand area or has unique features that make it particularly appealing, you might be in a stronger position to negotiate lower BAC rates. Conversely, in slower markets, offering a competitive or slightly higher BAC could attract more buyer agents to your listing.

3. Leverage Your Listing Agent’s Expertise: Your listing agent plays a crucial role in these negotiations. They can provide insights into the current market dynamics, suggest appropriate BAC rates, and even negotiate on your behalf. Ensure your agent understands your goals and is aligned with your strategy.

4. Be Open to Negotiation: Flexibility can be key in negotiations. Be open to discussing different commission structures, such as a flat fee or a tiered commission rate based on the sale price. This openness can lead to creative solutions that benefit all parties involved.

5. Communicate the Value: Ensure that the value offered to the buyer’s agent is clearly communicated. This includes not just the commission, but also the attractiveness of the property and the ease of transaction. A well-presented property and a smooth process can be just as enticing as the commission rate.


Negotiating BAC outside of MLS represents a shift towards greater flexibility and control in real estate transactions. By approaching these negotiations strategically, you can potentially enhance the appeal of your property, attract more buyers, and optimize the financial outcome of your sale. At RealtyNET, we are committed to guiding our clients through this new terrain, ensuring you are equipped to make the most of these opportunities.

Embrace this change as an opportunity to shape the sale of your property in ways that were previously unattainable. With the right strategy and support, you can navigate these negotiations to achieve a successful and satisfying sale.

BAC negotiationreal estate sellingMLS changesseller strategiesproperty sales impactproperty salesJuly 2024 real estatecommission negotiation strategies

Greg Messick

Greg Messick is an experienced Portland real estate professional, known for his efficient, client-focused approach at Portland MLS Direct. His deep market knowledge makes him a trusted local real estate advisor.

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