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Maximum Exposure

How MLS Listing Syndication Works

Understand how your listing reaches millions of buyers through automatic syndication—and why flat fee listings get the exact same exposure as traditional 6% listings.

By The Numbers

Why Online Exposure Matters

The data is clear: buyers search online, and MLS syndication puts your home where they're looking.

100%
Buyers Search Online
NAR 2024
52%
Found Home Online
NAR 2024
100+
Websites Reached
Via MLS Syndication
24hrs
To Full Syndication
Typical Timeframe
The Process

How Your Listing Reaches Buyers

From MLS entry to appearing on Zillow, here's exactly how syndication works.

1

Listed on MLS

Your property is entered into the Oregon MLS database by our licensed brokers.

2

Data Feed Sent

MLS automatically sends your listing data to syndication partners via secure feeds.

3

Major Portals

Zillow, Realtor.com, Redfin, and Trulia display your listing within hours.

4

IDX Distribution

Thousands of broker and agent websites show your listing through IDX feeds.

5

Buyers Find You

Buyers searching any platform discover your home and request showings.

Equal Treatment

Flat Fee = Same Exposure

The MLS doesn't know—or care—how much commission you paid. Here's why.

Why Your Listing Gets Equal Treatment

MLS syndication is automatic and identical for every listing in the database. The syndication feeds don't differentiate between flat fee listings and traditional 6% commission listings.

  • Same data feed: Your listing uses the exact same MLS-to-portal data pipeline as every other listing.
  • Same display format: On Zillow, Realtor.com, and other sites, your listing looks identical to any other MLS listing.
  • Same agent access: Buyer's agents see your listing in their MLS searches just like any other property.
  • Same search placement: Your listing appears in search results based on buyer criteria, not commission amount.

The Bottom Line

When a buyer searches Zillow for homes in your area, your flat fee listing appears alongside every other listing. Buyers see your home, not your commission structure.

Distribution Network

Where Your Listing Appears

Your listing automatically syndicates to all major real estate platforms.

Once listed on the Oregon MLS, your property is distributed through syndication feeds and IDX to the platforms where buyers are actively searching.

MLS - Multiple Listing Service
IDX - Internet Data Exchange
Zillow real estate marketplace
Trulia real estate website
Redfin real estate brokerage
Realtor.com official site

Plus Homes.com, HotPads, and thousands of local broker/agent websites through IDX feeds

FAQ

Syndication Questions Answered

Common questions about how MLS syndication works for flat fee listings.

No. Your listing will look identical to any other MLS listing on Zillow, Redfin, Realtor.com, and all other sites. Buyers and their agents won't know (or care) whether you paid a flat fee or 6% commission—they just see your home with all its photos, details, and features.
Once your listing is active on the MLS, it typically syndicates to major consumer portals like Zillow, Realtor.com, and Redfin within a few hours. Most listings appear on all syndication partners within 24-48 hours. We monitor syndication to ensure your listing is properly distributed.
Yes, absolutely. MLS syndication is automatic and identical for all listings regardless of how much commission was paid. The MLS doesn't differentiate between flat fee and traditional listings—your property gets the same data feed to all partner websites. This was confirmed by a 2008 DOJ settlement requiring equal treatment for all listing types.
IDX (Internet Data Exchange) is a system that allows MLS listings to be displayed on broker and agent websites. When you list on the MLS, your property automatically appears on thousands of local agent websites in addition to the major portals, maximizing your exposure to active buyers who may be working with specific agents.
Yes. Buyer's agents search the MLS directly and will see your listing alongside all other properties. Your listing appears in their MLS search results, on their brokerage websites through IDX, and they can show it to their clients just like any other listing. There's no difference in visibility.
While syndication is automatic, occasionally there can be delays. If you notice your listing isn't appearing on a major site within 48 hours, contact us and we'll investigate. We monitor syndication for all our clients and can troubleshoot any distribution issues.

Ready for Maximum Exposure?

Get your Oregon home listed on the MLS and syndicated to 100+ buyer websites—for a flat fee.

Questions? Call: 503-694-7020

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